Robyn O’Mara is Chief Marketing Officer at Electric Ireland Superhomes. With over 20 years’ experience in marketing, Robyn began her marketing career in Eircom (now eir) as a sales representative (Clare and Limerick region). Following this Robyn moved into the banking industry and has worked for First Active, Ulster Bank and then KBC Bank. Robyn then moved back eir during their rebrand from Eircom to eir. From there she joined ESB Group and Electric Ireland in 2016 and has managed a number of strategic communications projects and went on to set up one of Ireland’s first Marketing Effectiveness functions within ESB Groups marketing team, driving growth through media and creative strategies.