Edel McCarthy

Edel McCarthy is Chief Marketing Officer at Electric Ireland Superhomes. Edel started her marketing career in a number of Irish start-up organisations before moving to telcoms company Eircom (now eir) before joining Microsoft Ireland as Marketing Manager for their Xbox and Entertainment division. From there she joined ESB and managed a number of strategic communications projects before establishing their Digital Marketing function. Most recently she was Head of Sponsorship & Brand for ESB Group where was responsible for strategic direction, acquisition, negotiation and activation across a diverse sponsorship portfolio, which included the GAA Minor Championships and Darkness Into Light sponsorships.

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